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Book Business November/ December 2010 : Page 1

To Help Strengthen Your Business 36 Tips on Mobile Publishing: Developing Your Strategy “We’ve effectively created a new role, which includes a small group of people that act as consultants and help editors/product managers flesh out ideas for apps.” … page 12 Randy Charles, managing director for Global Clinical Reference, Elsevier Health Sciences Promoting Literacy in the Digital Age Plus: 3 Ways Publishers Can Help Richard Robinson, president, chair-man and CEO, Scholastic Inc. “Technology is here to stay, so let’s make sure technology is a tool for reading more and reading better.” … page 19 5 Ways to Increase Your Social Media Currency “Conversations about books, while increasingly moving online … are still strong offline. Create Jason Weaver , opportunities for readers to CEO, Shoutlet connect these two areas.” … page 25 PLUS... 6 Tools for Digital Success That Won’t Break the Bank How to shift to a digital publishing strategy while preserving your bottom line. … page 34

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