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Publishing Executive December 2011 : Page 1 NOVEMBER/DECEMBER 2011 Industry executives’ secret strategies 101 + TIPS BUSINESS revealed! —Robin Klombers, Inxpo 44 Tips for Maximizing Revenue From Virtual Events “Pre-populate a show bag … with sponsor materials.” … page 20 Your Media Adviser: 10 Tips for Creating Your Strategic Plan “Seek continuous innovation for your products, business models and operations.” … page 18 —John Sateja , TreeTop Media Group Build an Audience for Digital Editions and Apps: 31 Strategies That Work “… The most important feature you can build into your app are … surveys.” … page 28 —Sharon Bailey Romano, Hearst Magazines FREE Kindle Fire! Details inside … page 27

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