Publishing Executive September/October 2011 : Page 1

ARY ANCILL PRODUCTS PubExec.com SEPTEMBER/OCTOBER 2011 A Trailblazing Travel Mag Travel brand Afar’s match.com-like social networking strategy has found a way to the hearts of an engaged audience—with advertisers along g for the ride. … page 24 4 20 TV MINI MOBILE M S SHOW ERCE COMM CO E-BOOKS DATA PRODUCTS ONLINE O E LEARNING GUEST COLUMN: Solve More, Sell More “The first step— and this is hard for anyone, myself included, who grew up in the old-school world of sales—is to stop think-ing of yourself as a seller, and start thinking of yourself as a ‘solver.’” —Jeannine Shao Collins, Meredith Corporation … page 14 Revenue-Generating Ideas PRINT The USPS’ Radical Plan: Good in theory. Potential chaos in reality. “One of the things we wanted to launch in 2010 was the Dwell Insights Group, which is not really a research company, but a forecasting company.” —Michela O’Connor Abrams, President/Publisher, Dwell Media … page 18 … page 16

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