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Book Business July/August 2011 : Page 1

SELF-PUBLISHING: Friend or Foe? “We may well find talented wr iters on the site that we offer traditional book contracts to.” —Molly Barton, president, Book Country LLC … page 18 2 PLUS Tips for Developing Your Mobile Game Plan U An E-book Pricing Formula U 3 Keys to an Ef fective Mobile Strategy The Publisher-Retailer Tug-of-War: Who Will Give First? … page 25

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