Publishing Executive September/October 2010 : Page 1

Refocus Your Business “Scientific American’s [custom solutions] segment has grown from less than 10 percent of our overall advertising and sponsorship revenue to almost 40 percent.” —Bruce Brandfon, Who Are This Year’s Hall of Fame Inductees? Find Out Inside ... page 20 ? The Dynamic Database ‘Diving deep’ into audience data is the new ‘black.’ ... page 15 Winning Isn’t Everything … But in the Case of the 2010 Gold Ink Awards It Is! Check Out the Winners … page 25 vice president/publisher, Scientific American ... page 13 September/October 2010 “Our ultimate goal is to get to a point where we are using analytics, behavioral targeting and user-shared demographics to create a one-on-one marketing experience.” —Chad Phelps, executive vice president of e-media, F+W Media

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