A closer look at why they decided to attend, and what they hope to gain from the show. Founded in 1979 by Jeff Alexander as a walk-in copy shop in Lindon, Utah, Alexander’s Print Advantage has grown to become a full-service print and marketing communications firm with clients around the globe. Doyle Mortimer, Vice President of Operations for the company, notes that they make a point of attending GRAPH EXPO and PRINT shows every year. “We consider it a critical part of doing business,” he notes. Who is Alexander’s Print Advantage? “We are a fully digital facility with a focus on products that are web-to-print or automated in submission, print, and delivery,” says Mortimer. “Our growth has been significant, as we have stayed in our niche and partnered with our customers to enhance their business through great customer service and quality products, new product ideas, automation implementation, and regular business advice.” The biggest benefit Alexander’s Print Advantage gets from the show, he says, is the exposure to so many new technologies and ideas. “We canvas the show looking for anything that is new, or gives us new ideas to improve our business,” says Mortimer. “Actually, often we see or hear something at the show that sparks new ideas that weren’t even directly related to what was there.” Like in previous years, Mortimer notes that this year their plan is to “kick the tires” when it comes to checking out new products—they aren’t going in with any ideas about specific technologies that are on their “must-see” list for the show. “We are always looking for products that can improve what we do,” Mortimer points out. “However, rarely do we wait for the show to address specific needs. We visit all of our regular vendors to say hi to those we otherwise do not see, and if they have new products we are not aware of, we do spend some time with them. Usually we have researched products in advance, and only look at them at the show to see the actual product or ask specific questions.” “We have always tried to stay ahead of trends in the industry, and we have served on vendor advisory councils and user group boards to promote those solutions that help us succeed,” says Mortimer. And that dedication to innovation has paid off: the shop runs 24 hours per day, six days per week, and has developed a reputation for its excellent customer service and innovative solutions. “Our teams deliver creative marketing communication concepts—designed for both offline and online—for all types of industries, organizations, and individuals. It’s our ability to quickly and efficiently adapt that led to our motto of Communication Transformed,” the company notes. Its services include a wide range of items, from print jobs both large and small, as well as digital marketing through website development, SEO optimization, and social media interaction. The company also works with clients to develop the creative concepts, serving as a partner in the process, rather than just a vendor executing the campaign. Some of the work it has done includes automated web-to-print portals, API, and storefronts; an automated nationwide appointment reminder program for medical professionals; printed and automatically-shipped invitations and books for weddings; and personalized family trees and history books for members of Ancestry.com. In other words, Alexander’s Print Advantage epitomizes what a successful marketing services provider can be in this industry. It is doing it all, doing it well, and using the relationships, technologies, and ideas it finds at PRINT to help stay on top of its game, and ahead of its competition.
Published by Printing Impressions. View All Articles.