n 3D Printing: A Future Fit? MARCH iMpACt of postAl RAte Hikes on pRinteRs, MARketeRs n 3d pRinting eARly AdopteRs n eMbRACing video seRviCes Print Shops Test the Waters for Revenue Models n Postal Hikes Hurt Mailers Direct Mail Printers Optimize Lists, Price Discounts 2014 MARCH 2014 / $10. 00 PRINTING IMPRESSIONS Joe Morrison (left), president of IWCO Direct, along with CEO James Andersen. The Competitive Edge Prevails mailing volumes may be flat, but iwco direct of chanhassen, mn, is surfing against the tide, using creative strategy and a total package solution to post 11 percent growth in 2013. more than ever, reducing postal costs is key. Augment Your reAlitY Download the free LAYAR app for your smart phone or tablet to enjoy the interactive experiences in this issue, including the front cover. See Page 8 for easy steps to follow.