Target Marketing February 2013 : Page 1

FEBRUARY 2013 ● $10.00 Direct Marketing Day @ Your Desk March 14 Scan for Free access! Or visit: bit.ly/dmdyd2013 10 Hot Marketing Trends: Hip or Hype? P.8 Microtargeted TV Advertising P.35 ● ● Walking Google’s Highwire P.28 P.42 The Raw Power of the Letter Sprint SaveS Green Two-in-one wireless billing envelopes save the telecommunications giant $500,000 a year Keanon Swan, manager of vendor management and postal strategy, Sprint targetmarketingmag.com

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