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Book Business May/June 2012 : Page 1

Special Report | Global Outsourcing: Strategic Allies … p. 17 Apps: Beyond the Buzzword Four publishers reveal the secrets of their mobile strategies. … p.12 Publishing Innovator of the Year: Guest Column: Hachette Book Group gets deep into data … p. 23 Nan A. Talese on the importance of authors … p. 10 E-Marketing Strategy: “Will anyone care?!” and 4 other key questions to ask before you click “publish” … p. 29

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