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Publishing Executive March/April 2012 : Page 1 MARCH/APRIL 2012 34 Tricks Print Mags Can Do That Apps Can’t … page 16 The Source of Integrated Growth Check out this all-inclusive Q&A with Source Interlink Chris Argentieri. … page 10 CEO Ch i A 16 Tips for Attracting Digital Dollars 3 publishers share their strategies for driving their digital businesses ... page 30 Happier Employees = Company Growth Ink’s Simon Leslie explains his company’s 300% rise—yes, 300%—in profitability. … page 18 Their Print Ad Revenue Is Growing. Want to know why? 4 publishers talk about what they’re doing ‘right.’ … page 22 Size Does Matter Why Hearst and other publishers are going bigger with their print mags. … page 14

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